Build Your Audience on LinkedIn: My Strategy Revealed

I was recently acknowledged as one of the Top 55 Remote Work Thought Leaders by FlexOS; amazing feedback on my work this year. 

As I often receive questions about finding clients, crafting content, and sustaining online activity, I decided to share some key strategies.

Last August, I transitioned from my full-time remote CMO/COO role to consulting and part-time executive positions. I identified the need for credibility and an enhanced social media presence to achieve this. Thus, I wrote a book and started actively participating on LinkedIn.

After three months of strategizing, writing, and experimenting, I began publishing daily LinkedIn posts, composing newsletters, and recording podcasts. 

This strategy resulted in four times more LinkedIn followers, over 20 guest expert invitations, 40 podcast episodes, and an income significantly higher than my full-time work years.

Here's how you can replicate this:

1. Define your audience-building objective: Is it for acquiring clients, establishing personal branding, or a fallback plan with a side hustle?

2. Select a content platform that you're comfortable with. This is very important. If you are not comfortable using it, you will suffer long-term. 

3. Immerse yourself in understanding your platform and generate top-quality content. You don't need to create the best content - but the best content YOU can make.

4. Allocate resources for design and professional photos to boost personal branding. Very few people do that, and it is easy to do. It sets you apart from others fast.

5. Organize your tools efficiently and devise 7-10 daily topics that mirror your goals. Those topics will be the ones you will talk about all the time. 

6. Generate diverse content on these topics from different angles, such as comparing old and new practices, creating lists, sharing contrarian views, narrating personal experiences, and teaching your audience.

7. Concentrate on relationship building: Use your podcast guests to widen your content's reach and bring new perspectives and ideas to your content. 

8. Start a newsletter, beginning with podcast episode recaps and slowly incorporating your unique viewpoints. That's the easiest approach. 

The key to success is consistency and commitment. I can't highlight it enough: you must show up daily with the same topics. It's not about content perfection. It's about persistence.

Strive for streamlined operations to promote growth and save time. By dedicating 5-8 hours each week, I believe anyone can successfully replicate my process.

If you want to learn a bit more about my POV on personal brand, listen to the Blame it on Marketing episode, where I had the chance to talk about it with the wonderful Ruta Sudmantaite & Emma Davies as hosts. 

I also help others to build theirs. With my wife, I have a 1-month-long boxed service where we help you to structure your content system, write together your first 50 updates, and give you a collection of design templates ready to use. 

Let me know if you are interested!

Peter

PS: here’s the report from FlexOS with 54 other amazing remote work thought leaders you should follow.

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